{"id":4040,"date":"2025-11-04T11:57:32","date_gmt":"2025-11-04T14:57:32","guid":{"rendered":"https:\/\/bluems.com\/como-um-comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc-por-meio-da-personalizacao-com-o-bms\/"},"modified":"2025-11-12T17:10:33","modified_gmt":"2025-11-12T20:10:33","slug":"comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc","status":"publish","type":"post","link":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/","title":{"rendered":"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Como um e-commerce premium organizou a jornada: branding no topo, uso de dados pr\u00f3prios e criativos personalizados.<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O que mudou na pr\u00e1tica: mensagens mais relevantes, ajustes semanais e foco no que realmente engaja.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O que voc\u00ea pode aprender: um <b>manual simples e \u00fatil<\/b> para aplicar a personaliza\u00e7\u00e3o e a otimiza\u00e7\u00e3o cont\u00ednua.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Segmento:<\/b><span style=\"font-weight: 400;\"> e-commerce B2C do setor aliment\u00edcio premium<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>Jornada:<\/b><span style=\"font-weight: 400;\"> branding no topo de funil \u2192 dados de comportamento via <a href=\"https:\/\/bluems.com\/pt-br\/a-transicao-cookiepool-como-os-anunciantes-podem-prosperar-hoje\/\">Cookie Pools<\/a> \u2192 criativos din\u00e2micos<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>Per\u00edodo analisado:<\/b><span style=\"font-weight: 400;\"> 8 meses<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>Principais resultados:<\/b><span style=\"font-weight: 400;\"> CTR +166%, CPC -43%, Cliques +38%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>Sigilo:<\/b><span style=\"font-weight: 400;\"> case anonimizado por confidencialidade<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Contexto e desafio<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O e-commerce precisava ampliar o tr\u00e1fego qualificado sem perder efici\u00eancia de m\u00eddia. O plano de crescimento exigia refor\u00e7ar presen\u00e7a no topo e meio de funil, aumentando reconhecimento e interesse sem inflar custos. <\/span><span style=\"font-weight: 400;\"><br class=\"yoast-text-mark\" \/>&gt;<\/span><span style=\"font-weight: 400;\"> O objetivo pr\u00e1tico foi gerar mais sess\u00f5es com probabilidade real de engajamento e compra, preservando equil\u00edbrio entre alcance, frequ\u00eancia e custo por clique.<\/span><\/p>\n<h3><b>Principais pontos problem\u00e1ticos identificados:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baixa diferencia\u00e7\u00e3o de mensagens por perfil e est\u00e1gio da <a href=\"https:\/\/bluems.com\/pt-br\/a-nova-logica-da-black-friday-previsibilidade-e-controle-em-janelas-curtas-de-decisao\/\">jornada<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volatilidade de CPC em invent\u00e1rios de alto alcance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dificuldade em sustentar CTR competitivo em campanhas de awareness.<\/span><\/li>\n<\/ul>\n<h2><b>Estrat\u00e9gia adotada<\/b><\/h2>\n<p>A opera\u00e7\u00e3o foi estruturada na plataforma self-service da <a href=\"https:\/\/bluems.com\/pt-br\/o-que-torna-o-bms-diferente-de-outras-plataformas\/\">BMS<\/a> com tr\u00eas frentes complementares.<\/p>\n<h4><b>Fase 1: Alcance com prop\u00f3sito<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Campanhas de branding focadas em ganho de cobertura e lembran\u00e7a de marca em invent\u00e1rios premium.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Defini\u00e7\u00f5es-chave: frequ\u00eancia alvo por usu\u00e1rio, rec\u00eancia como vari\u00e1vel de prioridade e criativos de apelo sensorial condizentes com a proposta premium.<\/span><\/p>\n<h4><b>Fase 2: P\u00fablicos qualificados<\/b><\/h4>\n<p>Ativa\u00e7\u00e3o de Cookie Pools para formar clusters com maior propens\u00e3o a interagir.<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A segmenta\u00e7\u00e3o considerou sinais como categorias de conte\u00fado, termos de URL e padr\u00f5es de navega\u00e7\u00e3o.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Resultado esperado desta fase: reduzir dispers\u00e3o e preparar terreno para mensagens mais espec\u00edficas.<\/span><\/p>\n<h4><b>Fase 3: Personaliza\u00e7\u00e3o em escala<\/b><\/h4>\n<p>Uso de banners din\u00e2micos com recomenda\u00e7\u00f5es de produto alinhadas ao interesse detectado.<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Os criativos passaram a \u201cpuxar\u201d itens ou categorias relevantes para cada usu\u00e1rio, aproximando inten\u00e7\u00e3o e oferta no mesmo toque.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Como o BMS potencializou a opera\u00e7\u00e3o<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Dados como motor: as Cookie Pools alimentaram a cria\u00e7\u00e3o de clusters comportamentais, permitindo segmenta\u00e7\u00f5es que priorizaram probabilidade de clique e qualidade do tr\u00e1fego.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Criativo vivo: banners din\u00e2micos adaptaram t\u00edtulo, imagem e categoria conforme sinais de interesse. A mensagem certa no momento certo deixou de ser exce\u00e7\u00e3o.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Otimiza\u00e7\u00e3o cont\u00ednua:<\/b><span style=\"font-weight: 400;\"> m\u00e9tricas em tempo real possibilitaram ajustes r\u00e1pidos de lances, or\u00e7amentos, whitelists e caps de frequ\u00eancia. A cada semana, hip\u00f3teses eram testadas e promovidas ou descartadas sem fric\u00e7\u00e3o. <\/span><\/li>\n<\/ul>\n<h2><b>Resultados em 8 meses<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4031 size-full\" src=\"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?resize=800%2C376&#038;ssl=1\" alt=\"caso de uso e-commerce premium \" width=\"800\" height=\"376\" srcset=\"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?w=9962&amp;ssl=1 9962w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?resize=1024%2C481&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?resize=768%2C360&amp;ssl=1 768w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?resize=1536%2C721&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?resize=2048%2C961&amp;ssl=1 2048w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/ARTE-CPC-BLOG-01.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Depoimento do cliente:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cMesmo com foco em topo e meio de funil, o aumento de tr\u00e1fego foi claro. A performance nos motiva a seguir com a BMS.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na pr\u00e1tica, o avan\u00e7o de CTR ocorreu em paralelo \u00e0 queda de CPC, sinal de que a personaliza\u00e7\u00e3o impactou efici\u00eancia e n\u00e3o apenas volume.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br class=\"yoast-text-mark\" \/>&gt;<\/span><span style=\"font-weight: 400;\"> O crescimento de cliques veio acompanhado de melhora de qualidade do tr\u00e1fego, refletida na redu\u00e7\u00e3o de cliques pouco engajados ap\u00f3s os primeiros ciclos de teste.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Por que funcionou<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Personaliza\u00e7\u00e3o guiou a jornada: do primeiro contato ao clique qualificado, a experi\u00eancia ficou mais pr\u00f3xima do interesse real do usu\u00e1rio.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Dados encurtaram o caminho: sinais de comportamento ajudaram a conectar inten\u00e7\u00e3o com relev\u00e2ncia criativa, reduzindo dispers\u00e3o.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Itera\u00e7\u00e3o r\u00e1pida preservou efici\u00eancia: ajustes semanais de lances, frequ\u00eancia e mensagens evitaram desgaste e estabilizaram o CPC.<\/li>\n<\/ul>\n<h2><b>O que mudou na pr\u00e1tica<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mensagens: os criativos passaram a alternar entre benef\u00edcios do produto e recomenda\u00e7\u00f5es contextualizadas por categoria.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Entrega: frequ\u00eancia recalibrada por cluster e janelas de rec\u00eancia. Menos impacto improdutivo, mais exposi\u00e7\u00e3o \u00fatil.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Invent\u00e1rio: prioriza\u00e7\u00e3o progressiva de dom\u00ednios e formatos com melhor rela\u00e7\u00e3o CTR x CPC, mantendo espa\u00e7o para testes controlados.<\/li>\n<\/ul>\n<h2><b>Aprendizados aplic\u00e1veis<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quando criativo din\u00e2mico encontra audi\u00eancias qualificadas, at\u00e9 o topo de funil performa.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Pools de dados sustentam ganho de CTR sem inflar CPC, desde que a cad\u00eancia de testes seja cont\u00ednua.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mensagem certa no momento certo supera simplesmente ampliar alcance.<\/li>\n<\/ul>\n<h2><b>Checklist para replicar<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mapeie sinais de inten\u00e7\u00e3o e crie clusters com base em comportamento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defina hip\u00f3teses criativas por est\u00e1gio <a href=\"https:\/\/bluems.com\/pt-br\/publicidade-programatica-em-todo-o-funil-de-marketing-com-o-bms\/\">do funil<\/a> e execute testes A\/B com uma janela de an\u00e1lise fixa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Controle frequ\u00eancia e rec\u00eancia por cluster para evitar desgaste.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revise invent\u00e1rio e formatos semanalmente com foco em CTR, CPC e qualidade p\u00f3s-clique.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promova aprendizados para a pr\u00f3xima rodada mantendo um log de decis\u00f5es.<br \/>\n<\/span><\/li>\n<\/ol>\n<h2><b>Conclus\u00e3o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O case mostra que, seja em um e-commerce premium ou qualquer outro setor, uma combina\u00e7\u00e3o simples e bem executada pode mudar o jogo: audi\u00eancia qualificada, mensagem viva e otimiza\u00e7\u00e3o em tempo real.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> A personaliza\u00e7\u00e3o deixou o topo e meio de funil mais eficiente e pavimentou o crescimento de cliques com custo menor.<\/span><\/p>\n<p>\ud83d\udc49 Quer explorar uma estrat\u00e9gia semelhante, com total autonomia e sem investimento m\u00ednimo? <b><a href=\"https:\/\/bluems.com\/pt-br\/contato\/\">Entre em contato com a equipe da BMS<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como um e-commerce premium organizou a jornada: branding no topo, uso de dados pr\u00f3prios e criativos personalizados. O que mudou na pr\u00e1tica: mensagens mais relevantes, ajustes semanais e foco no que realmente engaja. O que voc\u00ea pode aprender: um manual simples e \u00fatil para aplicar a personaliza\u00e7\u00e3o e a otimiza\u00e7\u00e3o cont\u00ednua. &nbsp; Segmento: e-commerce B2C [&hellip;]<\/p>\n","protected":false},"author":265752815,"featured_media":4038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[1478],"tags":[1498,1499,1485,1439,1437,1500],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-caso","tag-caso-de-uso","tag-e-commerce","tag-marketing","tag-marketing-digital","tag-midia-programatica","tag-trafego-pago"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS<\/title>\n<meta name=\"description\" content=\"Marketing orientado por dados, criativos din\u00e2micos e otimiza\u00e7\u00e3o em tempo real: como um e-commerce premium elevou engajamento e efici\u00eancia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS\" \/>\n<meta property=\"og:description\" content=\"Marketing orientado por dados, criativos din\u00e2micos e otimiza\u00e7\u00e3o em tempo real: como um e-commerce premium elevou engajamento e efici\u00eancia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Media Services\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T14:57:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T20:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mar\u00eda Souviron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mar\u00eda Souviron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/\"},\"author\":{\"name\":\"Mar\u00eda Souviron\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/56ff3f98de66a6b15806f08240359b7e\"},\"headline\":\"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS\",\"datePublished\":\"2025-11-04T14:57:32+00:00\",\"dateModified\":\"2025-11-12T20:10:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/\"},\"wordCount\":892,\"image\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/bluems.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1\",\"keywords\":[\"caso de uso\",\"e-commerce\",\"marketing\",\"marketing digital\",\"m\u00eddia program\u00e1tica\",\"tr\u00e1fego pago\"],\"articleSection\":[\"Estudos de caso\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/\",\"url\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/\",\"name\":\"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/bluems.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1\",\"datePublished\":\"2025-11-04T14:57:32+00:00\",\"dateModified\":\"2025-11-12T20:10:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/56ff3f98de66a6b15806f08240359b7e\"},\"description\":\"Marketing orientado por dados, criativos din\u00e2micos e otimiza\u00e7\u00e3o em tempo real: como um e-commerce premium elevou engajamento e efici\u00eancia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/bluems.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/bluems.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1\",\"width\":1080,\"height\":790},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/\",\"name\":\"Blue Media Services\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/56ff3f98de66a6b15806f08240359b7e\",\"name\":\"Mar\u00eda Souviron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf531c6e729f4f22b195bb0f2dc3c19bdf8c3723faf683c95d82affab47326c8?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf531c6e729f4f22b195bb0f2dc3c19bdf8c3723faf683c95d82affab47326c8?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bf531c6e729f4f22b195bb0f2dc3c19bdf8c3723faf683c95d82affab47326c8?s=96&d=identicon&r=g\",\"caption\":\"Mar\u00eda Souviron\"},\"url\":\"https:\\\/\\\/bluems.com\\\/pt-br\\\/author\\\/maria-souviron\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS","description":"Marketing orientado por dados, criativos din\u00e2micos e otimiza\u00e7\u00e3o em tempo real: como um e-commerce premium elevou engajamento e efici\u00eancia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/","og_locale":"pt_BR","og_type":"article","og_title":"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS","og_description":"Marketing orientado por dados, criativos din\u00e2micos e otimiza\u00e7\u00e3o em tempo real: como um e-commerce premium elevou engajamento e efici\u00eancia.","og_url":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/","og_site_name":"Blue Media Services","article_published_time":"2025-11-04T14:57:32+00:00","article_modified_time":"2025-11-12T20:10:33+00:00","og_image":[{"width":1080,"height":790,"url":"https:\/\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png","type":"image\/png"}],"author":"Mar\u00eda Souviron","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mar\u00eda Souviron","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#article","isPartOf":{"@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/"},"author":{"name":"Mar\u00eda Souviron","@id":"https:\/\/bluems.com\/pt-br\/#\/schema\/person\/56ff3f98de66a6b15806f08240359b7e"},"headline":"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS","datePublished":"2025-11-04T14:57:32+00:00","dateModified":"2025-11-12T20:10:33+00:00","mainEntityOfPage":{"@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/"},"wordCount":892,"image":{"@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1","keywords":["caso de uso","e-commerce","marketing","marketing digital","m\u00eddia program\u00e1tica","tr\u00e1fego pago"],"articleSection":["Estudos de caso"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/","url":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/","name":"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS","isPartOf":{"@id":"https:\/\/bluems.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#primaryimage"},"image":{"@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1","datePublished":"2025-11-04T14:57:32+00:00","dateModified":"2025-11-12T20:10:33+00:00","author":{"@id":"https:\/\/bluems.com\/pt-br\/#\/schema\/person\/56ff3f98de66a6b15806f08240359b7e"},"description":"Marketing orientado por dados, criativos din\u00e2micos e otimiza\u00e7\u00e3o em tempo real: como um e-commerce premium elevou engajamento e efici\u00eancia.","breadcrumb":{"@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#primaryimage","url":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1","contentUrl":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1","width":1080,"height":790},{"@type":"BreadcrumbList","@id":"https:\/\/bluems.com\/pt-br\/comercio-eletronico-premium-aumentou-a-ctr-e-reduziu-o-cpc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/bluems.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Como um e-commerce premium multiplicou o CTR e barateou o clique com personaliza\u00e7\u00e3o na BMS"}]},{"@type":"WebSite","@id":"https:\/\/bluems.com\/pt-br\/#website","url":"https:\/\/bluems.com\/pt-br\/","name":"Blue Media Services","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bluems.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/bluems.com\/pt-br\/#\/schema\/person\/56ff3f98de66a6b15806f08240359b7e","name":"Mar\u00eda Souviron","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/bf531c6e729f4f22b195bb0f2dc3c19bdf8c3723faf683c95d82affab47326c8?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf531c6e729f4f22b195bb0f2dc3c19bdf8c3723faf683c95d82affab47326c8?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf531c6e729f4f22b195bb0f2dc3c19bdf8c3723faf683c95d82affab47326c8?s=96&d=identicon&r=g","caption":"Mar\u00eda Souviron"},"url":"https:\/\/bluems.com\/pt-br\/author\/maria-souviron\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/11\/BMS-BLOG-TECH-28-10.png?fit=1080%2C790&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgwH84-13a","jetpack-related-posts":[{"id":4420,"url":"https:\/\/bluems.com\/pt-br\/o-que-e-midia-programatica-guia-definitivo-para-iniciantes\/","url_meta":{"origin":4040,"position":0},"title":"O que \u00e9 m\u00eddia program\u00e1tica? Guia definitivo para iniciantes","author":"raisy rodrigues","date":"dezembro 15, 2025","format":false,"excerpt":"A m\u00eddia program\u00e1tica se tornou uma das principais formas de comprar an\u00fancios digitais. Ela aparece em conversas sobre efici\u00eancia, segmenta\u00e7\u00e3o, automa\u00e7\u00e3o e escala. Ainda assim, para quem est\u00e1 come\u00e7ando, o tema costuma levantar d\u00favidas e boa parte delas \u00e9 mais simples do que parece. Este guia foi criado para explicar\u2026","rel":"","context":"Em &quot;Publicidade program\u00e1tica&quot;","block_context":{"text":"Publicidade program\u00e1tica","link":"https:\/\/bluems.com\/pt-br\/category\/publicidade-programatica\/"},"img":{"alt_text":"o que \u00e9 m\u00eddia program\u00e1tica","src":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_WhatsIs_PT.png?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_WhatsIs_PT.png?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_WhatsIs_PT.png?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_WhatsIs_PT.png?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4858,"url":"https:\/\/bluems.com\/pt-br\/o-desgaste-invisivel-da-midia-digital\/","url_meta":{"origin":4040,"position":1},"title":"O desgaste invis\u00edvel da m\u00eddia digital","author":"raisy rodrigues","date":"fevereiro 5, 2026","format":false,"excerpt":"Por que a fadiga publicit\u00e1ria se tornou um dos maiores riscos ao ROI das campanhas Durante muito tempo, o sucesso de uma campanha digital foi medido quase exclusivamente por m\u00e9tricas de entrega. Impress\u00f5es, alcance, frequ\u00eancia e custo por mil pareciam suficientes para justificar decis\u00f5es e investimentos.\u00a0 Mas o mercado amadureceu.\u2026","rel":"","context":"Em &quot;Informa\u00e7\u00f5es sobre o setor&quot;","block_context":{"text":"Informa\u00e7\u00f5es sobre o setor","link":"https:\/\/bluems.com\/pt-br\/category\/informacoes-sobre-o-setor\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/3-1.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/3-1.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/3-1.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/3-1.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/3-1.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4926,"url":"https:\/\/bluems.com\/pt-br\/como-usar-dados-de-wishlist-para-segmentar-campanhas\/","url_meta":{"origin":4040,"position":2},"title":"Como usar os dados da lista de desejos para segmentar campanhas de forma eficaz","author":"raisy rodrigues","date":"fevereiro 26, 2026","format":false,"excerpt":"O marketing digital evoluiu para uma era de personaliza\u00e7\u00e3o, em que as campanhas devem ser direcionadas estrategicamente e baseadas em dados. Um dos recursos mais poderosos para criar campanhas eficazes \u00e9 o uso de dados da lista de desejos. Essas informa\u00e7\u00f5es, coletadas diretamente dos consumidores em sites de com\u00e9rcio eletr\u00f4nico,\u2026","rel":"","context":"Em &quot;Desempenho e convers\u00f5es&quot;","block_context":{"text":"Desempenho e convers\u00f5es","link":"https:\/\/bluems.com\/pt-br\/category\/desempenho-e-conversoes\/"},"img":{"alt_text":"Imagem ilustrativa mostrando dados de wishlist sendo utilizados para segmentar campanhas em e-commerce.","src":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/2-4.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/2-4.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/2-4.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/2-4.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/2-4.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4605,"url":"https:\/\/bluems.com\/pt-br\/os-habitos-que-definiram-o-consumo-digital-em-2025-e-o-que-isso-significa-para-marcas-em-2026\/","url_meta":{"origin":4040,"position":3},"title":"Os h\u00e1bitos que definiram o consumo digital em 2025 e o que isso significa para marcas em 2026","author":"raisy rodrigues","date":"dezembro 17, 2025","format":false,"excerpt":"O ano de 2025 consolidou mudan\u00e7as importantes no modo como as pessoas consomem conte\u00fado, pesquisam produtos e interagem com an\u00fancios.\u00a0 Embora muitas dessas transforma\u00e7\u00f5es j\u00e1 estivessem em curso, a intensidade dos novos comportamentos mostrou um ponto claro: o usu\u00e1rio atual \u00e9 mais fragmentado, mais seletivo e menos linear nas suas\u2026","rel":"","context":"Em &quot;Desempenho e convers\u00f5es&quot;","block_context":{"text":"Desempenho e convers\u00f5es","link":"https:\/\/bluems.com\/pt-br\/category\/desempenho-e-conversoes\/"},"img":{"alt_text":"Os h\u00e1bitos que definiram o consumo digital em 2025 e o que isso significa para marcas em 2026","src":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_Habits_that_Shaped_PT.png?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_Habits_that_Shaped_PT.png?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_Habits_that_Shaped_PT.png?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2025\/12\/BMS-BLOG_Cover_Habits_that_Shaped_PT.png?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4836,"url":"https:\/\/bluems.com\/pt-br\/midia-programatica-na-pratica\/","url_meta":{"origin":4040,"position":4},"title":"M\u00eddia Program\u00e1tica na pr\u00e1tica","author":"raisy rodrigues","date":"janeiro 27, 2026","format":false,"excerpt":"Se voc\u00ea j\u00e1 anunciou na internet, provavelmente j\u00e1 ouviu dois termos que parecem semelhantes, mas funcionam de formas bem diferentes: m\u00eddia tradicional (ou \u201cm\u00eddia comum\u201d) e m\u00eddia program\u00e1tica. Vamos simplificar isso com exemplos reais. Sem jarg\u00e3o. Sem complica\u00e7\u00e3o. \u00a0 Primeiro: o que a maioria chama de \u201cm\u00eddia comum\u201d? Na m\u00eddia\u2026","rel":"","context":"Em &quot;Publicidade program\u00e1tica&quot;","block_context":{"text":"Publicidade program\u00e1tica","link":"https:\/\/bluems.com\/pt-br\/category\/publicidade-programatica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/01\/1-2.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/01\/1-2.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/01\/1-2.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/01\/1-2.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/01\/1-2.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4875,"url":"https:\/\/bluems.com\/pt-br\/investimento-em-midia-paga-em-2026-o-que-os-dados-indicam-sobre-alocacao-pressao-e-eficiencia\/","url_meta":{"origin":4040,"position":5},"title":"Investimento em m\u00eddia paga em 2026: o que os dados indicam sobre aloca\u00e7\u00e3o, press\u00e3o e efici\u00eancia","author":"raisy rodrigues","date":"fevereiro 9, 2026","format":false,"excerpt":"A discuss\u00e3o sobre o investimento em m\u00eddia paga mudou de natureza. N\u00e3o porque o canal tenha perdido a relev\u00e2ncia, mas porque as condi\u00e7\u00f5es que antes sustentavam decis\u00f5es mais simples n\u00e3o existem mais. Dados recentes do mercado, incluindo an\u00e1lises da Conversion, apontam para um cen\u00e1rio consistente: os or\u00e7amentos ainda est\u00e3o em\u2026","rel":"","context":"Em &quot;Sem categoria&quot;","block_context":{"text":"Sem categoria","link":"https:\/\/bluems.com\/pt-br\/category\/sem-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/1.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/1.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/1.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/1.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bluems.com\/wp-content\/uploads\/2026\/02\/1.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/posts\/4040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/users\/265752815"}],"replies":[{"embeddable":true,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/comments?post=4040"}],"version-history":[{"count":11,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/posts\/4040\/revisions"}],"predecessor-version":[{"id":4095,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/posts\/4040\/revisions\/4095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/media\/4038"}],"wp:attachment":[{"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/media?parent=4040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/categories?post=4040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluems.com\/pt-br\/wp-json\/wp\/v2\/tags?post=4040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}