What are Cookie Pools?
Cookie Pools are intelligent clusters of users grouped based on their online behavior. Powered by BMS’s Data Management Platform (DMP), they allow marketers to capture, organize, and activate valuable behavioral data for hyper-targeted campaigns.
Whether it’s retargeting users who viewed a product or excluding converted customers — Cookie Pools turn passive data into high-performance segments.
Why Choose BMS Cookie Pools
BMS Cookie Pools give you complete control over your audience strategy.
From custom segmentation rules to real-time tracking and direct AdExchange sync, you can create smart audiences, personalize ads, and scale performance without technical roadblocks.
It’s plug-and-play segmentation—designed for precision, performance, and privacy.
Smart Segmentation
Group users based on their behavior, preferences, or actions to unlock relevant, high-converting campaigns.
Real-Time Pool Metrics
Track pool growth, syncs, expirations, and user activity—everything you need to optimize performance.
Custom TTL & Sync Rules
Set cookie lifespan, sync with your preferred exchanges, and manage pool size with total flexibility.
Behavior-Based Retargeting
Automatically re-engage users who showed interest but didn’t convert—with personalized offers and messages.
Tag Manager Compatible
Quickly install tracking code via GTM or directly in your site’s head tag.
Sequential Advertising
Guide your audience step by step with specific creatives.
Awareness → Consideration → Intent → Conversion → Loyalty
Not all user are equal. Target your visitors with specific different messages along the funnel.
