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    • Everything you need to know about BMS, in one place 

    We’ve gathered the most frequently asked questions about our technologies, integrations, strategies, and platform usage.
    Contact our team Explore our solutions

    BMS is a modular platform with a wide range of features and use cases. We understand that when exploring our solution, questions may naturally arise — and we want to make everything clear for you.

    Below, you’ll find answers organized by topic for easier navigation.

    BMS is a modular programmatic media platform designed to offer flexible and scalable solutions for media buying, campaign management, and data analysis. With technologies such as DSP, Click Tracker, Cookie Pools, CS2, Monitoring, and Tag Container, we help brands, agencies, and affiliates personalize campaigns, optimize results in real time, and drive performance efficiently and with full control.

    Yes. BMS is modular and flexible, allowing you to use only the resources needed for each requirement. If you want to run only campaigns using the DSP, for example, that’s entirely possible — without being required to contract additional modules or integrations.

    Yes. BMS provides real-time performance data, allowing users to monitor metrics such as impressions, clicks, CTR, conversions, viewability, and other key indicators. This enables quick optimizations to continuously improve campaign results.

    BMS accepts creatives in JPG, PNG, and HTML5 formats, following the standards recommended by the IAB for programmatic campaigns. We also support dynamic banners generated from product catalogs via CS2 for personalized campaign

    BMS enables the creation of branding, retargeting, prospecting, and dynamic product catalog campaigns. Strategies can be adjusted based on the target audience, sales funnel stage, and users’ browsing behavior.

    Yes. BMS allows for the creation of dynamic campaigns based on product catalogs through CS2 (Catalog Storage Service). With this technology, it’s possible to deliver personalized banners based on the products viewed or most relevant to each user.

    Yes. BMS is an API-first platform, allowing integration with internal systems and external platforms such as CRMs, analytics tools, and other marketing solutions. Integrations are handled in a customized way, ensuring flexibility for each operation.

    No. With BMS, you only pay for what you use. We operate under a Pay-as-You-Go model, meaning there’s no minimum spend required to start using the platform. Clients have full freedom to scale according to their needs and objectives.

    No. BMS does not require long-term contracts or charge cancellation fees. Our model is based on flexibility: clients use the platform as needed and pay only for what they consume, with no commitment to stay.

    Billing at BMS is done monthly, based on the actual consumption of platform resources. After the billing cycle closes, the client receives a usage report and the corresponding invoice, with full transparency and no mandatory fixed fees.

    BMS’s Pay-as-You-Go model means you pay only for the resources you actually use. Each product in the platform has a cost associated with its consumption — such as clicks, impressions, API requests, or active usage time. This offers predictability, eliminates fixed costs, and allows you to scale campaigns as needed.

    Yes. All values shown on the BMS platform, including cost metrics and billing, are displayed in U.S. dollars (USD). This ensures consistency for international operations and greater transparency when comparing results.

    BMS complies with major data protection regulations, including GDPR, LGPD, and CCPA. Our systems use encryption, access control, and secure infrastructure to protect all information. We work exclusively with third-party navigation data, adhering to privacy standards and responsible data practices.

    Yes. BMS offers detailed technical documentation to guide users through the platform. We also provide onboarding training to ensure users can operate all features efficiently and securely.

    Yes. Every new BMS client goes through a structured onboarding process, including hands-on training, initial setup, and best practices for campaign management. The goal is to ensure that every user is fully prepared to maximize the platform’s potential.

    BMS technical support is handled by our Customer Experience (CX) team. Support is centralized and efficiently managed through our official WhatsApp channel, providing direct assistance for technical questions and platform usage.

    BMS is a modular programmatic media platform designed to offer flexible and scalable solutions for media buying, campaign management, and data analysis. With technologies such as DSP, Click Tracker, Cookie Pools, CS2, Monitoring, and Tag Container, we help brands, agencies, and affiliates personalize campaigns, optimize results in real time, and drive performance efficiently and with full control.

    Yes. BMS is modular and flexible, allowing you to use only the resources needed for each requirement. If you want to run only campaigns using the DSP, for example, that’s entirely possible — without being required to contract additional modules or integrations.

    Yes. BMS provides real-time performance data, allowing users to monitor metrics such as impressions, clicks, CTR, conversions, viewability, and other key indicators. This enables quick optimizations to continuously improve campaign results.

    BMS accepts creatives in JPG, PNG, and HTML5 formats, following the standards recommended by the IAB for programmatic campaigns. We also support dynamic banners generated from product catalogs via CS2 for personalized campaign

    BMS enables the creation of branding, retargeting, prospecting, and dynamic product catalog campaigns. Strategies can be adjusted based on the target audience, sales funnel stage, and users’ browsing behavior.

    Yes. BMS allows for the creation of dynamic campaigns based on product catalogs through CS2 (Catalog Storage Service). With this technology, it’s possible to deliver personalized banners based on the products viewed or most relevant to each user.

    Yes. BMS is an API-first platform, allowing integration with internal systems and external platforms such as CRMs, analytics tools, and other marketing solutions. Integrations are handled in a customized way, ensuring flexibility for each operation.

    No. With BMS, you only pay for what you use. We operate under a Pay-as-You-Go model, meaning there’s no minimum spend required to start using the platform. Clients have full freedom to scale according to their needs and objectives.

    No. BMS does not require long-term contracts or charge cancellation fees. Our model is based on flexibility: clients use the platform as needed and pay only for what they consume, with no commitment to stay.

    Billing at BMS is done monthly, based on the actual consumption of platform resources. After the billing cycle closes, the client receives a usage report and the corresponding invoice, with full transparency and no mandatory fixed fees.

    BMS’s Pay-as-You-Go model means you pay only for the resources you actually use. Each product in the platform has a cost associated with its consumption — such as clicks, impressions, API requests, or active usage time. This offers predictability, eliminates fixed costs, and allows you to scale campaigns as needed.

    Yes. All values shown on the BMS platform, including cost metrics and billing, are displayed in U.S. dollars (USD). This ensures consistency for international operations and greater transparency when comparing results.

    BMS complies with major data protection regulations, including GDPR, LGPD, and CCPA. Our systems use encryption, access control, and secure infrastructure to protect all information. We work exclusively with third-party navigation data, adhering to privacy standards and responsible data practices.

    Yes. BMS offers detailed technical documentation to guide users through the platform. We also provide onboarding training to ensure users can operate all features efficiently and securely.

    Yes. Every new BMS client goes through a structured onboarding process, including hands-on training, initial setup, and best practices for campaign management. The goal is to ensure that every user is fully prepared to maximize the platform’s potential.

    BMS technical support is handled by our Customer Experience (CX) team. Support is centralized and efficiently managed through our official WhatsApp channel, providing direct assistance for technical questions and platform usage.

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